EHM acquired a brand new...vintage console from Britain. It's a Trident 80B analog console from the 70's. Trident was well-known for it's "British EQ" sound which translates into more warmth. We love it! With the use of ProTools and Apple's Logic Studio, everyone use "virtual mixing" or otherwise know as "mixing in the box".

"We did it years ago using or digital Sony console. However the results were "pasty, transparent as hell...washed out" says Eric Harry. "I couldn't beleive it, it just lacked any color to the sound. With the new Trident...or should I say...old Trident from the 70's, immediately it sounded amazing. The stereo spectrum was fully-realized like I've never heard before, and the EQ just simply sounded very musical and thicker. So, because on tv and radio commercials you need to have lightning speed in the production, the levelling is done "in the box" as opposed to "on the console.

Therefore, any client requests for new versioning, remixes or script changes have to be done quickly if not immediately, so we don't have time to setup for a remix like in the old days. What we do is simply leave the faders at unity and do our levelling in Protools or Logic. That way the recall is automatic. But we get the best of both worlds, warm analog sound and digital for speed".

Here is an except from Mix magazine regarding Trident:

Trident consoles were started in 1972 and took their name from Trident Recording Studios in London. At that time the studios were one of the most famous independent recording studios in the world, having been the first 8 track studios in Europe, obviously a major incentive for The Beatles choosing this studio to record their biggest ever single record "Hey Jude". Subsequently many famous artists such as Elton John, David Bowie, Queen, T-Rex etc used Trident Studios to record some of their most successful early albums.